Categorized | Mortgage

Tips For Finding Mortgage Leads

For mortgage lending companies, the main problem that needs to be dealt with is getting new mortgage leads.

Mortgage lending companies often struggle to get new leads – it’s a major downside of the industry. If you own a mortgage lending company, then you will probably be all too familiar with this issue. While you might find getting new leads difficult, you should also be aware that it is possible to find them. It might take time and effort, but finding new leads isn’t impossible.

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Although it can sometimes be a struggle, that doesn’t mean that it isn’t doable. Many successful mortgage lenders swear that the key to their success is networking. To get new client leads, doing lots of networking is crucial.

To help you boost the amount of mortgage leads that your mortgage lending company gets, here are a few tips and ideas:

Create a who-do-you-know-list

Create a list of all the people that you know, from friends and relatives to ex-colleagues and other professionals. Everyone that you know or have come into contact with, should be on this list, the more people you have on there, the better.

Once you have filled up your list, the next step is to send each person on there, a letter outlining your services. Along with the letter, also send two business cards, one for them to keep, and one to be given to someone that they know.

Send out reminders every six months

Every six months, send out reminders to everyone on your client base. This should include a letter outlining what it is that your company does, business cards, and a discount flyer.

Perhaps you could offer something like discounted interest, or some other discount? Deals and discounts are a great way to increase your client base, so make sure to regularly send them out.

Buy leads

A simple way you can generate more mortgage leads for your business is by buying mortgage leads off of other companies. Obviously, whether you can do this will depend on how large your budget is, but if you have the money to spend, it’s a great idea.

To find all the best companies for buying leads from, have a look online. By doing some research, you should be able to find lots of companies selling mortgage leads.

Get each client to refer people to you

Give each new client a few of your business cards, and ask them to refer friends or family members to you. Perhaps you could run an incentive for this, such as a voucher for each client that refers three new people to you.

Ensure that any leads that you get from this are followed up as soon as possible so that you don’t lose them. If a lead isn’t interested, perhaps you could ask them to refer a couple of their friends or family to you?

While finding new mortgage leads for your company can be difficult, by following the tips in this guide, you can make it easier.

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